No doubt you’ve considered a variety of aspects when designing your printed marketing material. The subject matter, the colour scheme, the images, but have you considered where to put the finished product? After all that work, the last thing you want to do is place your banners in an ineffective location. Doing so could impact your ROI negatively.
In order to make sure you know where the best places are for your banners and printed material, we have put together this article with the help of Where The Trade Buys, who are a UK-based who can help print your perfect outdoor banner, to explore various location ideas.
Make sure you are using the entry way of your building effectively too. The sleek dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
Make your first impression count as a business, because studies show that people can formulate an opinion on something in as little as a tenth of second. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients. Are you still a family-run company? Have you recently added another line of products to your range? Just reached five or ten years in business? Achievements like these matter to people who walk through your door, and the beauty of a pull-up banner is that you have the space to advertise snippets of success stories — unlike with a small leaflet, for example.
The entryway of a building is called the ‘decompression’ zone, by an article from the Economist. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
At trade shows
Each year sees 1.3 million events for business hosted, with Eventbrite stating that the UK events sector is worth a whopping £42.3 billion. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! But, how do you maximise your exposure when you’re surrounded by so many other brands? Clearly, this industry is big business and you don’t want your company to get left behind if you aren’t active in trade shows and corporate gatherings.
Using a printed material at events and trade shows can prove to be far more effective than a digital advert. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, it will draw potential partners and employees to your table where you can begin discussing the key details of your business.
Give your business the best chance at being remembered long after the event is finished by using a banner. People will remember seeing the banner more than seeing a flurry of digital adverts or no advert at all.
Your business’ location
With more people feeling overworked and overly busy, it can be difficult to convince people to go looking for your business. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
Your location is important to consider. Are you easy to find? Even if you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger stores; you could run the risk of clients giving up on finding you. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the general public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
The use of your windows
A huge 80% of consumers have self-described their shopping habits as ‘promotion sensitive’. Bearing that in mind, you can use your shop’s windows as a way to display discounts and offers as a way to reach out to this inclination towards promotions. Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Linda Cahan offered some advice in an article to the Entrepreneur. The store design and display consultant said: “Each window should tell a story”. If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen. A strong and alluring window display can be the difference between a potential customer stepping inside your building and walking or driving by it. Are you making the most of this key piece of promotional space?
Is your business in the running for an award? There are countless ceremonies for every industry taking place across the UK throughout the year. An essential to good marketing Is spotting how you can hallmark your brand when you’re surrounded by competitors at a special event?
Digital marketing can be expensive, not to mention how many competitors are vying for attention on that platform: you have a better chance of being remembered with a printed advert. A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Always pick your opportunities, however – consider, for instance, that a champagne reception and red-carpet award event may not be the ideal place to take printed promotional material. However, some are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
Your business and brand can grow through the clever use of banners and their placement.