Earlier all the marketers used to advertise through newspapers, tv, radio magazine, web etc. the method was proving effective initially but later on it started boring people. The major reason behind traditional method getting turn off for the customers is its nature of throwing itself to everyone against their wish.
When inbound marketing is introduced to the web world, people were not sure how it will turn out for the public. Thankfully it emerged as a great technique for both the advertisers and audience.
It shows up to people when they need solution the most, however you can make a use of your inbound marketing strategy on social media platforms as well. This will optimize your company social media pages efficiently which help your organisation in gaining more audience for your brand.
Here’s take a look at how you can achieve the same :-
- Know their niche and the platform they actively use
It is crucial to know about their goals and objectives as it will help your writers in providing relevant content for the audience. They will come back to your page when they find solution of their problem through your website or social media page. Gather information about the platform which they prefer for communication. Also, the time slot in which they remain active mostly, it will give you the idea about the timings in which the content should be posted. Keep one thing in mind, back up the post with your website link where they can get insight information about the subject. .
- Track and measure each platform individually
yeah , i know social media is a cheap platform for inbound marketing strategy but it doesn’t mean you will waste the opportunity at initial period. The goal should be increase in sales lead from the starting. Begin with measuring the effectiveness of each platform individually to know whether the implementation worth time or not. You need to track the status of your each post right from the beginning. According to the survey, it has been observed that linkedin is a better platform than facebook and instagram. If your goal is to increase the sales of your company but do remember that first stage is always the awareness.
- Know your goal, understand the concept
Sharing post doesn’t mean you can write anything and in return get the target audience however. You need to set the goal you want to achieve through particular post also need to understand on which stage your audience are. If they just started with their purchasing journey then the objective should be producing a copy that is consisting valuable information. The first stage is awareness, and if they are new then your responsibility is to provide them with the relevant information about the company, product and some news of the market. You must be familiar with the concept of writing then only you can able to build the audience you are desiring for.
Although, the concept of inbound marketing and social media is not very complicated. Still, some companies can struggle in creating successful strategy as the competition is high and to achieve the goals faster you will be needing a help from experts of the market. Social media can provide great boost to your company productivity but one needs to put efforts in order to achieve those results. Also, patience is the key, inbound marketing is bit longer process but effective for long term.